In her follow up post, June at Braless in Brasil (via The Lingerie Addict) suggested that folks interested in supporting diversity in lingerie modeling, “put your money where your mouth is.” In other words, we should support brands that already endorse diversity by using a diverse range of models, by purchasing our items from them.
This is a great sentiment. Really, it is.
But it is also a sentiment encased in some privilege. Specifically, it assumes that there is more than one brand from which one can purchase.
It’s fair to say that bra brands that sell my size, just in terms of number/letter combination, are limited. So far, I have found one manufacturer who makes bras that fit my actual dimensions. (To be fair, two more are maybes. I’m still working this out.) Checking out their website, I’m seeing maybe three different models — who are so similar to one another that I can’t tell whether they are the same or different people — one skin tone, one body type.
It’s kind of crap. I’ve contacted the company.
And yet? If they don’t change to portraying their products on a wider variety of people?
There is a distinct possibility I will continue to purchase their bras.
Certainly, I’m checking into my other options, one of whom has a better track record for inclusion, but I have to recognize the possibility that neither of them will pan out. Going braless seems painful. Wearing a too-small or too-narrow bra, I have found, is downright injurious. When it comes right down to it, as long as their is only one brand that fits me, I will continue to give them my money. Despite any ideological conflicts I may have with them, they’re at least partially — and at least temporarily, unless and until something better comes along — insulated from the effects of said conflicts.
Dissatisfied though I may be, I cannot turn from that brand until I am able to turn to something else.